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Purete's key technologies and equipment for coating simulation and synchronous embossing were rated as "internationally leading", ushering in a new era of intelligent manufacturing

March 26, 2025

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On March 18, 2025, the China Forest Products Industry Association organized experts to hold a scientific and technological achievement appraisal meeting in Guangdong to evaluate and appraise the new technology of "key technology and equipment for coating simulation synchronous embossing" independently developed by Purete and its new product "coating simulation synchronous embossing production line". After strict review by the expert committee, the new technology/new product was rated as "reaching the international leading level" for its disruptive technological innovation and significant economic and social benefits. This achievement marks a major breakthrough in my country's intelligent manufacturing of high-end decorative panels, and also sets a new technical benchmark for the global decorative panel industry.

01. Innovative technologies break through industry bottlenecks and solve traditional production pain points

Traditional decorative panel production has long faced three major challenges:

High equipment investment cost

The investment in a single production line exceeds 15 million yuan, which is difficult for small and medium-sized enterprises to afford;

The pattern texture is low in realism and the customization capability is insufficient

The error exceeds 0.5mm, which affects the aesthetics of the product;

Poor surface performance

Abrasion resistance value > 0.2g/100r, which is difficult to meet the needs of the high-end market.

In response to these pain points, Purete, as a national high-tech enterprise, spent 12 months on research and development and successfully launched the world's first coating simulation synchronous embossing production line and pioneered coating simulation synchronous embossing technology. This production line not only breaks the technical barriers of traditional foreign processes, but also achieves a perfect combination of "low cost, high simulation, and strong performance" as the core goals through the deep integration of environmental protection technology and intelligent manufacturing.

02. Three core technologies lead industry change

Purete has redefined the production standards of decorative panels through three core technological innovations:

Synchronous grain alignment technology

The use of a resting/centering structure and optical elements allows precise positioning, achieving high-precision alignment of 3D embossing and printed pattern textures with an error of ±0.2mm, which is 5 times higher than traditional processes. The degree of natural simulation of patterns and textures is over 90%, making the texture of each board as fresh and natural as pure nature.

Composite drying system

Innovative intelligent gradient drying technology improves drying efficiency by 40%, reduces energy consumption by 25%, significantly reduces production costs, and helps companies achieve “green and low-carbon” transformation.

Multi-process adaptability

It is compatible with various coatings such as UV, water-based, EB, etc., and supports various substrates such as metal, wood, cement, plastic, etc. The production efficiency is as high as 300㎡/h, meeting diverse market demands.

03.Authoritative testing, excellent performance

After double testing by the National Machinery Product Safety and Quality Inspection Center and the Institute of Wood Industry of the Chinese Academy of Forestry, the key performance indicators of Purete's key technologies and equipment for coating simulation and synchronous embossing are better than the industry standards in all aspects.

Surface wear resistance: 0.12g/100r (national standard ≤0.15g/100r)

Paint film adhesion: Level 5 (highest level)

Light fastness: > Grayscale card level 4

Production equipment investment cost: reduced by 33% (≤10 million yuan)

In addition, the project has been granted 6 authorized patents (including 2 invention patents), and has formulated 2 corporate standards. A technical search shows that "there are no similar literature reports at home and abroad", which fully demonstrates Purete's technological leadership in the industry.

04.Experts highly praised the industry's promising future

The expert committee, composed of Zhang Zhongtao, senior engineer of the Forest Products Industry Planning and Design Institute of the State Forestry and Grassland Administration, Professor Zhao Dong of Beijing Forestry University, Long Ling, researcher of the Institute of Wood Industry of the Chinese Academy of Forestry, Zhang Ting, senior engineer of Sofia Furniture Co., Ltd., and Wu Yong, general manager of Guangdong Xigui Light Curing Materials Co., Ltd., unanimously agreed that Purete's "Key Technology and Equipment for Coating Simulation Synchronous Embossing" is highly innovative.

05.Helping enterprises reduce costs and increase efficiency has broad prospects

Ms. Fu Qiuxia, Chairman of Purete, said that Hanqiu has been deeply engaged in the field of intelligent equipment for 17 years, serving more than 5,000 customers worldwide and exporting its products to 81 countries.

At present, the production line of Purete's "Key Technology Equipment for Simulated Simultaneous Embossing of Coating" has achieved mass production and has been successfully applied to many well-known domestic and foreign companies. The annual production capacity of a single production line exceeds 1 million square meters, and the production cost of a single piece is reduced by 6.2 yuan/square meter, bringing significant economic benefits to customers.

The company has established a provincial engineering technology research center and will continue to increase investment in research and development in the future to create a full-chain service system of "intelligent equipment + process solutions + value-added services".

06.Opening a new chapter in the intelligent manufacturing of decorative panels

The successful convening of this appraisal meeting not only laid a solid foundation for Purete to develop the high-end market, but also injected new momentum into the transformation and upgrading of my country's forest products industry. With the accelerated transformation of technological achievements, Purete's key technologies and equipment for coating simulation and synchronous embossing will reshape the industry landscape, leading the global decorative sheet industry into a new era of green intelligent manufacturing, and creating a better life together!